Former Google Employees Growing Your Law Practice.

Pay Per Lead, Not Per Click

100% Exclusive Google Leads. No Facebook, No TikTok, No Nonsense. 

Built on Deep Legal Expertise

Our platform is the technological expression of years of legal marketing experience. We are not lawyers, but have many years of experience growing law practices.

A couple of views behind the technology we built.

Law is one of the most competitive verticals on Google Ads. Predicting each user's intent and using it as the basis for real-time campaign optimization is the key to winning in high cost-per-click verticals.

Google Ads has never been more complex. Complexity creates opportunity.

Today, third-party platforms can interact with Google Ads in ways that were unimaginable when it launched as Google AdWords over 20 years ago. Yet automated bidding tools currently on the market don't properly account for the differences in quality among legal leads. A cheap legal lead that doesn't convert to a client is your most expensive lead. Our platform assesses the intent of a user's legal search and uses that knowledge to bid toward quality. There is no other legal lead generation service that can leverage our platform’s quality-adjusted targeting algorithm.

With Google Ads, you’re buying data. Data is what reveals the path to profit.

Our platform captures more data than a practice managing an individual Google Ads account will capture. Using a large historical data set allows our platform to more accurately & efficiently target Google's best legal leads. If managed optimally, Google advertising is a star salesperson who never tires. Managed even fairly well, it’s a black hole for your advertising dollars.

Pay Per Lead For New Potential Clients

Leads Delivered to Any Device

In addition to receiving leads by your preferred delivery method, leads are also archived in your account dashboard. 

We. Know. Legal Leads.

Get in touch to see how we can grow your law practice.

Copyright 2025 Intent Legal

Former Google Employees Growing Your Law Practice

Law is one of the most competitive verticals on Google Ads. Predicting each user's intent and using it as the basis for real-time campaign optimization is the key to winning in high cost-per-click verticals.

Intent Legal manages the risk in legal search marketing. How? By delivering exclusive Google leads to your practice at a guaranteed price per lead.

Our attorney clients pay a pre-determined cost per lead by practice area. Only pay for delivered leads that meet specific advertising criteria.

We generate 100% of our leads from Google. We do not buy leads from affiliates or sell the lead to more than one attorney.

When it comes to reaching potential law clients, there is no substitute for a prospect who is actively searching Google for legal help. 

But identifying and bidding correctly for a Google Ads click is a risky endeavor in an industry where some legal keywords fetch a cost per click exceeding $100.

What if someone else assumed that cost-of-adverting risk for you, delivering high-quality Google leads to your practice at a guaranteed price per lead?

Founded by a Google alum, Intent Legal leverages artificial intelligence to help identify and target the highest-converting leads for your practice at the most efficient price. Our platform works by evaluating more than two-dozen contextual signals in real-time to predict the intent of a user’s legal search. You pay only for delivered leads, not clicks.

A flexible approach to growing your practice.

How Intent Legal Works

Intent Legal provides paid attorney advertisements and we do not recommend, refer nor endorse any lawyer. This site is not a lawyer referral service, and any fees paid to us by attorneys are the same whether a client decides to hire a particular attorney or not.

A couple of views behind the technology we built.

Law is one of the most competitive verticals on Google Ads. Predicting each user's intent and using it as the basis for real-time campaign optimization is the key to winning in high cost-per-click verticals.

Google Ads has never been more complex. Complexity creates opportunity.

Today, third-party platforms can interact with Google Ads in ways that were unimaginable when it launched as Google AdWords over 20 years ago. Yet automated bidding tools currently on the market don't properly account for the differences in quality among legal leads. A cheap legal lead that doesn't convert to a client is your most expensive lead. Our platform assesses the intent of a user's legal search and uses that knowledge to bid toward quality. There is no other legal lead generation service that can leverage our platform’s quality-adjusted targeting algorithm.

With Google Ads, you’re buying data. Data is what reveals the path to profit.

Our platform captures more data than a practice managing an individual Google Ads account will capture. Using a large historical data sets allows our platform to more accurately & efficiently target Google's best legal leads. If managed optimally, Google advertising is a star salesperson who never tires. Managed even fairly well, it’s a black hole for your advertising dollars.

Law is one of the most competitive verticals on Google Ads. Predicting each user's intent and using it as the basis for real-time campaign optimization is the key to winning in high cost-per-click verticals.

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