Former Google Employees Growing Your Law Practice.
Pay Per Lead, Not Per Click
100% Exclusive Google Leads. No Facebook, No TikTok, No Nonsense.
Built on Deep Legal Expertise
Our platform is the technological expression of years of legal marketing experience. We are not lawyers, but have many years of experience growing law practices.
A couple of views behind the technology we built.
Law is one of the most competitive verticals on Google Ads. Predicting each user's intent and using it as the basis for real-time campaign optimization is the key to winning in high cost-per-click verticals.
Google Ads has never been more complex. Complexity creates opportunity.
Today, third-party platforms can interact with Google Ads in ways that were unimaginable when it launched as Google AdWords over 20 years ago. Yet automated bidding tools currently on the market don't properly account for the differences in quality among legal leads. A cheap legal lead that doesn't convert to a client is your most expensive lead. Our platform assesses the intent of a user's legal search and uses that knowledge to bid toward quality.
With Google Ads, you’re buying data. Data is what reveals the path to profit.
Our platform captures more data than a practice managing an individual Google Ads account will capture. Using a large historical data sets allows our platform to more accurately & efficiently target Google's best legal leads. If managed optimally, Google advertising is a star salesperson who never tires. Managed even fairly well, it’s a black hole for your firm's advertising dollars.
Pay Per Lead For New Potential Clients
A Few of Our Practice Areas
- Motor Vehicle Accident
- Personal Injury
- Workers' Compensation
- Medical Malpractice
- Nursing Home Abuse
Comprehensive Lead Filters
- Tightly control geographic targeting
- Set your desired quantity of leads by practice area
- Define your preferred method(s) of delivery: live call transfer, email, and others
Pay as You Grow
- Leads are sold on a pay-per-lead basis
- No long-term contracts or auto-billing
- Start & stop lead flow at anytime
- Easily request a refund for any un-used funds
- Responsive email & phone support
Leads Delivered to Any Device
In addition to receiving leads by your preferred delivery method, leads are also archived in your account dashboard.
We. Know. Legal Leads.
Get in touch to see how we can grow your law practice.
Copyright 2026 Intent Legal
Former Google Employees Growing Your Law Practice
Law is one of the most competitive verticals on Google Ads. Predicting each user's intent and using it as the basis for real-time campaign optimization is the key to winning in high cost-per-click verticals.
Intent Legal manages the risk in legal search marketing. How? By delivering exclusive Google leads to your practice at a guaranteed price per lead.
Our attorney clients pay a pre-determined cost per lead by practice area. Delivered leads are filtered to meet specific qualification criteria.
We generate 100% of our leads from Google Search. We do not buy leads from affiliates or sell the lead to more than one attorney.
When reaching the injured, nothing outperforms the high intent of an injured person searching Google for legal help. But in an industry where some legal keywords exceed $300 per click, Google Ads can feel like a high-stakes gamble.
What if you could eliminate that risk?
At Intent Legal, we assume the advertising cost and complexity for our attorney clients. Founded by a Google alum, our platform leverages AI to predict a user’s search intent by evaluating more than thirty contextual signals before we bid.
The result? High-quality, high-converting leads delivered to your practice at a guaranteed price per lead.
A flexible approach to growing your practice.
How Intent Legal Works
Intent Legal provides paid attorney advertisements and we do not recommend, refer nor endorse any lawyer. This site is not a lawyer referral service, and any fees paid to us by attorneys are the same whether a client decides to hire a particular attorney or not.
Stop Bidding Against the House.